The Coca Cola company has another PR disaster in their hands. In the U.K., they're withdrawing their Dasani water make from the market, because it contains unacceptable levels of a cancer-causing substance. On top of that, it was revealed that they were just adding some minerals to water from the tap, and contaminating it in the process (as well as increasing the price from 0.03 to 95 pence per bottle). What a shame! This reminds me of their launch, and subsequent withdrawal, of their Fruitopia juice drink in Brazil, which failed spectacularly as we have much better, cheaper, fresh juice in any corner shop...